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Trend focus: Heritage Fabrics

Trend focus: Heritage Fabrics

Ana Zuravliova

By Ana Zuravliova

Trend Specialist at Blinds Direct
Fri 19 Apr 2024

Over the past several months and years, there has been a noticeable surge in the popularity of heritage fabrics within interior design circles. Central to this growing trend is the enduring influence of the Arts and Crafts Movement, characterised by its incorporation of florals, vibrant hues, and nature-inspired motifs, seamlessly reimagined in contemporary home decor. Embracing this aesthetic will elevate your space into one of refined sophistication and undeniable charm.


What are heritage fabrics?

Heritage fabrics evoke a sense of tradition, embodying meticulous craftsmanship and a reverence for beauty. From the sumptuous allure of velvet to the timeless appeal of wool’s rustic charm, these textiles exude a natural elegance irrespective of their colour or design. Often adorned with motifs like flowers, paisley, or checks, they can also depict scenes from the untamed countryside or the vibrant plumage of exotic birds.

Whether it’s the elaborate motifs of brocade or the textured richness of bouclé, every fabric weaves a narrative of heritage and artisanal skill, echoing the customs and ethos of its cultural origins. Integrating these heritage textiles into our living spaces imbues them with layers of depth, tactile allure, and an unmistakable authenticity, forging a bridge to bygone eras while infusing modern environments with a dash of wistful elegance.

Whether used as upholstery, blinds, or curtains – or even decorative accent pieces such as cushions or lamp shades – heritage fabrics bless interiors with a sense of richness and character.

The background to the Arts & Crafts movement

Originating in the late 19th century, the Arts and Crafts Movement arose in response to the pervasive industrialisation and mass production sweeping across Europe and America.

William Morris emerged as a prominent figure within this movement, advocating for a return to handmade craftsmanship—a stance diametrically opposed to the Victorian era’s fixation on industrial advancement.

The Arts and Crafts movement emphasised the integration of art and creativity into everyday life, promoting the creation of beautiful yet functional items. This ranged from furniture and textiles to ceramics and metalwork.

Could this contemporary resurgence of heritage style in today’s homes represent a modern day response to rapid technological progress?

Floral fabrics for an Arts & Crafts style home

Floral fabrics boast an extensive array of colours and styles, making them well-suited for homes of various sizes. Ranging from lush summer tones like yellow and green to the warmer, autumnal shades of orange and red, floral patterns offer ample options to align with your unique aesthetic preferences. 

At Blinds Direct, we offer an amazing selection of floral fabrics which can be enjoyed as curtains, Roman blinds or roller blinds – we even offer myriad lamp shades and cushions in floral fabrics to help you add a depth to your decor. Whether you’re looking for celebrated Willaim Morris blinds, or something perhaps less well known, you can rest assured that we’ll have the highest quality floral fabrics for your home. You can learn more about floral patterns in our Fabulous Floral Interior Design blog.

A commitment to quality 

One of the fundamentals of Arts & Crafts is a commitment to quality. The pieces you choose for your home should last a long time and be made to a standard that will allow you to enjoy them for years to come. 

At Blinds Direct, we have an unwavering commitment to quality. All of our blinds and curtains are made by talented craftspeople, by hand, at our specialist factory in the heart of Yorkshire. Yorkshire has a long and celebrated history of quality textiles and craftsmanship which we are proud to protect. Whether you pick Roman blinds, curtains or even home accessories from our website, you can rest assured that our products are made to such high standards that they are guaranteed for five years.


Taking inspiration from the Arts & Crafts Movement is a great way to manifest your personality in your home, and curate a space that’s unique and brimming with sophistication. With a little planning, and finding the right fabrics, you’ll be able to enjoy absolute beauty in no time. To help you find your ideal fabrics, you can order up to eight free samples via the website. 


Shop some of our favourite Arts & Crafts products:



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