Pantone’s Colour Of The Year 2023 – Viva Magenta

By Ana Zuravliova

Trend Specialist at Blinds Direct

Fri 2 Dec 2022

As 2022 starts to merge into 2023, the time has come for the lovely people at Pantone to unveil next year’s colour of the year and what a colour it is! Pantone’s Colour of The Year 2023 is Viva Magenta 18-1750, an exciting purple-red tone with an almost sorbet quality that is sure to energise any space in the home. Let’s take a closer look! 

Viva Magenta!

Leatrice Eiseman, executive director at the Pantone Color Institute described 2023’s colour of the year as, “Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanises our spirit, helping us to build our inner strength.”

This is very important because as we become more closely connected with digital devices, ensuring a link remains to the power of the natural world should be on everyone’s list of priorities. While brown and green have been dependable colours that we can use to that end, it’s extremely refreshing to see a new take on natural colours, especially a magenta tone like this.

Also described as a welcoming colour, Viva Magenta will be an excellent choice for spaces shared with family and guests; especially over the Christmas period. Due to its warming power, consider using this delightful colour in heavy fabric Roman blinds, curtains and accessories including lamp shades and cushions to add a refreshing yet cosy statement in your home. 

What is Pantone’s colour of the year?

Viva Magenta is 2023’s Pantone colour of the year, but it’s not the first ever. The concept of Pantone’s colour of the year came in with the new millennium 22 years ago and over the decades there have been some very exciting colours crowned for specific years. From Ultimate Gray and Illuminating to Classic Blue, Pantone’s carefully selected colours of the year help to drive forward innovation in all walks of design including interiors. 

In order to select the appropriate colour for the next year, Pantone’s colour experts liaise with colour influences across the globe, considering the music, film and entertainment industries, as well as travel, technology and sport. After careful exploration they arrive at a colour that is both reflective of, and inspiring for, the year that lies ahead. This year’s Viva Magenta may be one of the best colours to date.

What is Pantone Colour Institute?

The Pantone Colour Institute is described as a consulting service within Pantone. It forecasts international colour trends and advises on colour theory in brands and product developers as a strategic asset. 

The institute is globally recognised around the world as a trusted source of colour information through seasonal forecasts, colour development, and palette recommendations for both specific products and larger corporate identities.

To help you bring the powers of Viva Magenta into your home, we’ve created a dedicated collection that celebrates all it has to offer. Enjoy our Pantone Colour of the Year 2023 collection. Each of our products is made to measure at our facility here in the heart of Yorkshire. To find out more about our range of colours and fabrics don’t hesitate to contact our friendly team which is always happy to help.